Client: CompelloVS
Owner: Craig Phinn
Project: Full End-to-End Custom OEM Garment Solutions

The Challenge

CompelloVS, one of Melbourne’s premier car shows, wanted to step up their game for their next event at the Melbourne Exhibition and Convention Centre (MECC). After missing out on merchandise for their previous event, the team realized the value of branded apparel for attendees. However, with their hands already full planning the event, they needed a partner to handle the entire process—from design to production.

By Shade stepped in to provide a full end-to-end custom OEM garment solution, ensuring the merchandise would reflect the event’s prestige while taking the burden off the CompelloVS team.

The Process

We managed every stage of the project, ensuring the garments were designed, produced, and delivered to Melbourne ready for approval.

Key Deliverables:

1. Concept Development:

   • Created an initial mood board to set the tone for the collection, aligning the designs with the automotive culture and the premium aesthetic of CompelloVS.
   • Designed a new set of logos and print designs. After a few revisions, we finalized three designs that the client loved.

2. Tech Packs and Spec Sheets:

   • Developed detailed tech packs and spec sheets to ensure precision during production and consistent quality throughout the process.

3. Material Sourcing and Garment Production:

   • Milled high-quality cotton in Los Angeles to create durable and premium garments.
   • Sent the material for garment dyeing to achieve a unique and custom finish.
   • Completed the garment construction at our Los Angeles sewing studio, focusing on detail and quality.

4. Sample Printing and Approval:

   • Partnered with Rosie Print LA for DTF printing to bring the designs to life on the garments.
   • Shipped the finished samples to Melbourne, allowing the client to review and approve the collection before full production.

The Result

CompelloVS now has a fully custom merchandise line ready to debut at their next car show. The designs perfectly capture the energy and culture of the event while showcasing premium quality through bespoke materials and construction. This collection not only adds a new revenue stream but also elevates the overall experience for attendees, cementing CompelloVS as a leader in the car show scene.

Client Feedback

“By Shade handled everything for us, from concept to delivery. Their attention to detail and ability to execute on such a large project meant we could focus on planning our event while knowing the merchandise was in expert hands. The final garments are better than we could have imagined, and we can’t wait to see them at the show!”
– Craig Phinn, CompelloVS