Portfolio

Collection 05 — Better Product, Wider Range Client: Stay Driven Founder: Patrick James Project: Collection 05 — Brand, Apparel & Production Delivery The Challenge C4 introduced the first core piece...
PACKAGING DESIGN WITH WORKING FILES FOR CLIENT TO USE Client: HAXSProject: Detailing Product Packaging Design System The Challenge HAXS didn't start as a product brand. It started with three years...
Tech Pack Refinement for Print & Hoodie Client: 444 Racing Co Project: Hoodie Technical Drawing & Print Optimisation The Challenge 444 Racing Co had the design. What they didn't have...
A First Website for a First Business Client: GlossVault Contact: Oliver Project: Service-Based Shopify Build The Challenge Oliver was starting his first business, detailing and vehicle storage, and needed a...
Collection 04 — One Year In, Building the Core Client: Stay Driven Founder: Patrick James Project: Collection 04 — Brand, Apparel, Campaign & Creative Direction The Challenge A year into...
Event Merch, Start to Finish, On a Fixed Date Client: Black Label Invitational Project: 2026 Event Merch Design & Production The Challenge Event merch has one rule that separates it...
A Uniform Programme That Works On Site and in the Meeting Room Client: Hanaman Homes Contact: Emmanuel Project: Staff Uniform Programme & Client-Facing Workwear The Challenge Emmanuel needed his team...
Collection 03 — Concept, Product & Delivery Client: Stay Driven Founder: Patrick James Project: Collection 03 — Brand, Apparel & Campaign Delivery The Challenge C2 had done its job. Dreams...
Logo Rebrand to Uniform Rollout Client: Golden Star Scaffolding Contact: Josh G. Project: Brand Simplification, Business Collateral & Uniform Programme The Challenge Josh came to us with a logo that...
Stay Driven C2: Dreams & Heroes was built from the golden era of German touring car racing. Inspired by DTM heritage and homologation legends, By Shade delivered a fully end-to-end...
Logo Rebrand & Brand Identity for RollerNinja Website: https://rollerninja.comProject: Logo Rebrand & Visual Identity Development The Challenge RollerNinja approached By Shade looking to refresh their brand identity with a new...
Shopify Plus E-Commerce Build for SA1NT Layers Website: https://saintlayers.comProject: Shopify E-Commerce Design, UX & Conversion Optimisation The Challenge SA1NT Layers was created as a new extension of the SA1NT ecosystem...

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We believe that the best brands don’t just sell products they shape culture. That’s why we approach every project as a collaboration, balancing identity, innovation, and community.