Portfolio

Stay Driven C2: Dreams & Heroes was built from the golden era of German touring car racing. Inspired by DTM heritage and homologation legends, By Shade delivered a fully end-to-end...
Logo Rebrand & Brand Identity for RollerNinja Website: https://rollerninja.comProject: Logo Rebrand & Visual Identity Development The Challenge RollerNinja approached By Shade looking to refresh their brand identity with a new...
Shopify Plus E-Commerce Build for SA1NT Layers Website: https://saintlayers.comProject: Shopify E-Commerce Design, UX & Conversion Optimisation The Challenge SA1NT Layers was created as a new extension of the SA1NT ecosystem...
Website: www.saint.ccProject: Shopify Plus E-Commerce & POS Revamp The Challenge SA1NT Moto, a global leader in motorcycle apparel, needed a complete overhaul of their Shopify Plus e-commerce ecosystem. Their existing...
Client: Stay Driven / Pat JamesProject: Full Brand Development & Apparel Production | End to End The Challenge Pat James, the founder of Stay Driven, came to By Shade with...
Location: Brooklyn, New YorkProject: Uniform & Merch Print Design The Challenge Flatout Burger, a Brooklyn-based burger spot known for its bold flavors and laid-back vibe, approached By Shade to design...
Client: Black Label InvitationalPOC: Raymond ChristophorusProject: Logo and Print Design   The Challenge Since 2019, Black Label Invitational has established itself as Melbourne's premier car show, with each year bringing exponential growth in...
Client: HIBI DesignsOwners: Katie Hou & Andy GreenWebsite: hibi.mxProject: Merch Production for Pop-Up Event The Challenge HIBI Designs, known for their sleek keyboards and unique items like their Mahjong set, was preparing for an...
Client: KONIG AMERICAN in collaboration with Torque MotorsportProject: End-to-End T-Shirt Collaboration The Challenge KONIG AMERICAN, a renowned name in the automotive industry, partnered with Torque Motorsport for an exclusive t-shirt collaboration. They...
Client: Nissan North AmericaProject: Print and Tech Pack Designs for a Nostalgia-Inspired Sustainable Collection The Challenge Nissan North America sought to create a collection that celebrated its rich history, specifically the iconic...
Client: Apex Concepts (formerly METTA)Owner: Christian AlvarezProject: Complete Rebrand with Brand Bible The Challenge Christian Alvarez, the owner of Apex Concepts, returned to By Shade for a full rebrand after previously working with...
Client: PaintdOwner: Ricky GarraProject: Logo, Sticker, and Merch Design   The Challenge Ricky Garra, owner of Paintd, approached By Shade with a multifaceted project. He wanted new logos for decal stickers, alongside a...

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We believe that the best brands don’t just sell products they shape culture. That’s why we approach every project as a collaboration, balancing identity, innovation, and community.