RUN BETTER ADS
Running ads on Google, Meta, Pinterest, and TikTok has become unbelievably simple. Paid ads are no longer a high-barrier skill we’re in the middle of a massive shift in how advertising works.
These platforms are designed to be frictionless. Meta and Google want their ad systems so powerful and intuitive that literally anyone even an 8-year-old can launch campaigns that perform on par with the biggest agencies and global brands.
And here’s the reality: they’ve succeeded. Media buying, as a skill, is dead. It’s been dead for over a year.
The simpler ad platforms become, the more businesses with zero ad experience can jump in and make money. And the more money they make, the more profits they can share with investors.
That’s why the most profitable account structures today are also the simplest. Streamlined campaigns = higher ROAS = more money in your pocket.
So why are agencies still building 10+ campaigns per platform when it’s proven to perform worse? Why are you paying $10k a month for “management” that’s basically smoke and mirrors.
The truth: there’s no secret sauce. No insider targeting hacks. No moat. The platforms are designed to keep everyone on an even playing field.
But here’s the good news: a small handful of operators maybe 1 in 100 are actually ahead of the curve.
That’s where I come in. Yes, I manage over $10m in ad spend annually and drive $70m in revenue for some of Australia’s biggest brands. But that’s not the point.
My real value is simple: I help brands run better ads, scale smarter, and remove the stress of media buying altogether. Because as a brand owner, you shouldn’t have to think about ads. You should just see the growth.
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