Client: KONIG AMERICAN in collaboration with Torque Motorsport
Project: End-to-End T-Shirt Collaboration

The Challenge

KONIG AMERICAN, a renowned name in the automotive industry, partnered with Torque Motorsport for an exclusive t-shirt collaboration. They needed a partner to manage the project from start to finish—designing the t-shirts, sourcing premium materials, producing the garments in Los Angeles, and delivering them with high-quality e-commerce assets to promote the collaboration.

By Shade was brought in to provide an end-to-end solution, ensuring every detail of the project aligned with both brands’ reputations for quality and performance.

The Process

We worked closely with KONIG AMERICAN and Torque Motorsport to bring their vision to life, managing each step of the process with precision and attention to detail.

Key Deliverables:

1. T-Shirt Design:

   • Created custom designs that captured the essence of both brands, combining KONIG’s bold identity with Torque Motorsport’s high-octane energy.

2. Material Sourcing and Production:

   • Sourced high-quality fabrics from Los Angeles to ensure the t-shirts were durable, comfortable, and premium in feel.
   • Oversaw the garment sewing process in our Los Angeles studio, ensuring the highest level of craftsmanship.

3. Sampling and Production:

   • Designed and sampled the t-shirts to align with the collaborative vision, refining the fit, finish, and design before moving into full production.

4. E-Commerce Assets:

   • Produced professional flat-lay photography for the t-shirts, providing the collaboration with ready-to-use assets for their online store and promotional materials.

Lookbook Campaign Assets:

• Conducted comprehensive product and lifestyle photo shoots, providing a suite of digital assets for online retail and marketing campaigns.

The Result

The KONIG AMERICAN x Torque Motorsport collaboration was a seamless blend of style and substance, delivering t-shirts that resonated with automotive enthusiasts and reflected the quality both brands are known for. The e-commerce assets further enhanced the launch, enabling the collaboration to stand out in a competitive market and drive engagement online.

Client Feedback

“By Shade delivered on every front, from design to production to marketing assets. The quality of the t-shirts is exceptional, and the e-commerce photos took the presentation to the next level. This collaboration was a huge success thanks to their expertise and attention to detail.”
– KONIG AMERICAN