Client: Nissan North America
Project: Print and Tech Pack Designs for a Nostalgia-Inspired Sustainable Collection

The Challenge

Nissan North America sought to create a collection that celebrated its rich history, specifically the iconic moments of the early 2000s—a golden era for the brand in the automotive world. This "Nostalgia Collection" needed to align with Nissan's current push for sustainability and a greener future, reflecting their commitment to ethical practices and the resurgence of Made in USA garments.

By Shade was tasked with designing striking prints and detailed tech packs that combined the heritage of Nissan's historical achievements with a forward-thinking approach. The collection aimed to connect with both loyal fans and new customers inspired by Nissan's vision for a sustainable, EV-driven future.

The Process

Our team at By Shade worked closely with Nissan to capture the essence of their early 2000s legacy while ensuring every step aligned with their sustainability goals. The designs were developed with precision and care to reflect Nissan’s evolving brand values.

Key Deliverables:

1. Print Design:

   • Nostalgia-inspired graphics that highlight Nissan’s most iconic vehicles, moments, and branding from the early 2000s. These designs pay homage to legendary models while incorporating modern, eco-friendly aesthetics.

2. Tech Pack Development:

   • Comprehensive tech packs created to ensure consistency and quality across production. Each tech pack detailed specifications for sustainable fabrics, print placements, and ethical manufacturing guidelines, reinforcing Nissan's dedication to sustainability.

3. Made in USA Focus:

   • Designs tailored specifically for domestic production, supporting Nissan’s initiative to revive American-made garments and reduce the environmental footprint of their merchandise.

4. Sustainability Integration:

   • Recommendations for organic and recycled materials, low-impact inks for printing, and ethical production processes to align with Nissan's green EV future vision.

 

The Result

The Nostalgia Collection successfully bridges Nissan's storied past with its sustainable future. The prints resonate with enthusiasts of the brand’s golden era while appealing to a modern audience that values sustainability and ethical practices. With the attention to detail provided through the tech packs, Nissan can confidently produce a collection that reflects their commitment to innovation, quality, and a greener future.

Client Feedback

“By Shade perfectly captured the spirit of Nissan’s early 2000s legacy while integrating our sustainability goals. The designs are iconic and forward-thinking, and the tech packs ensure that every aspect of production aligns with our values. We’re thrilled to see this collection come to life!”
– Nissan North America