Client: PRAX Hair
Owner: Jack Louii
Project: Logo Design
The Challenge
Jack Louii, the owner of PRAX Hair, approached By Shade to create a new logo for his barbershop in Los Angeles. He envisioned a design that was not only eye-catching but also highly versatile—one that could seamlessly transition into merchandise and branding elements throughout his shop. The logo needed to reflect the modern, stylish essence of PRAX Hair while maintaining timeless appeal.
The Process
Jack provided some excellent reference ideas that helped shape the creative direction. These references highlighted his vision for a clean yet bold aesthetic that aligned with his brand's identity. With these insights, we set out to design a logo that would capture the essence of PRAX Hair while ensuring it worked across multiple applications, from signage to apparel.
Key Steps:
- Concept Development: Drawing inspiration from Jack’s references, we crafted initial logo concepts that balanced modernity and functionality.
- Feedback and Revisions: After presenting the first draft, Jack’s feedback led to just two rounds of revisions—a testament to how closely the initial designs matched his vision.
- Finalization: Within two weeks, the final logo was completed and delivered, perfectly encapsulating the sleek, professional vibe of PRAX Hair.
The Result
The final logo design is a versatile piece of branding that has become a cornerstone of PRAX Hair's identity. It looks equally impressive on shop signage, promotional materials, and merchandise like hats and t-shirts. The clean design ensures that it scales well across different mediums, making it an essential part of PRAX Hair’s branding strategy.
Client Feedback
“By Shade brought my vision to life in such a short time! The logo perfectly represents my brand, and I can’t wait to see it on merchandise and around my shop. Working with them was seamless, and I couldn’t be happier with the outcome.”
– Jack Louii, PRAX Hair