Client: CompelloVSOwner: Craig PhinnProject: Full End-to-End Custom OEM Garment Solutions The Challenge CompelloVS, one of Melbourne’s premier car shows, wanted to step up their game for their next event at the Melbourne Exhibition...
Client: The OodiePOC: Grace & ElizaProject: Premium Loungewear Sampling and Material Sourcing The Challenge The Oodie, known for its iconic oversized wearable blankets, was looking to expand into a premium loungewear range....
Client: PRAX HairOwner: Jack LouiiProject: Logo Design The Challenge Jack Louii, the owner of PRAX Hair, approached By Shade to create a new logo for his barbershop in Los Angeles. He envisioned a...
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We believe that the best brands don’t just sell products they shape culture. That’s why we approach every project as a collaboration, balancing identity, innovation, and community.